SEO is search engine optimization. When we search for something by typing something in a search engine (Google, Bing), that search engine brings us many websites related to that. SEO is the process by which these websites come up in the search results of search engines. SEO (Search Engine Optimization) is the process by which your website will show up in the search results of Google or any other search engine.
In today's article, I will try to give a complete tutorial on SEO and also give a paid course for free. If you want, you can easily rank your website or YouTube channel.
Types of SEO:
There are two types of SEO
On-Page SEO (On-Page SEO)
Off-Page Show (Off-Page SEO)
Here, on-page SEO is about your website and can be done in a short time and off-page SEO is the process of making your SEO-ready website acceptable to search engines which is a long time matter. Here I am trying to explain in detail how to do on-page SEO and off-page SEO.
On-page SEO:
On-page SEO is all about creating your website and writing articles. In other words, in the case of on-page SEO, all the work is limited to your own website. Here are some things to keep in mind when doing on-page SEO:
1. Web Design: First I will talk about the design of your website. For those of us who start new blogging or websites, the first mistake they make is choosing the wrong theme. We just see which theme is more stylish and has more functions.
However, search engines want a very simple, simple, and light theme. The more stylish your theme is and the more functions you have, the more JavaScript and heavy coding your theme will have, which will make your theme heavier in size and take a lot more time to load which has a very bad effect on SEO. So first of all your job will be to select a lightweight simple theme.
In this case, you can use the Generatepress theme. This is by far the lightest theme that can load the whole site in less than 2 seconds. You can use either paid or free versions of this theme. And after creating your site, you can check the speed of the site with the Google Page Speed Insight tool. I have created my own website with the premium version of this theme.
My site: https://penmanbd.com
In addition to good themes, the quality of your hosting must be good. If the content of your website is in Bengali, then you must use the hosting of the BDIX server of any organization. And yes, one of the last things you need to know about website performance is the use of caching plugins. In this case, if you want to use it for free, I would recommend the Autoptimize plugin and if you use paid Wp rocket plugin. I have used the Wp rocket plugin on my website. Take a look at the speed of my site.
2. Keyword Research: After web design, your job is to write unique content for your website. But on what topic would you write content? How do you know if someone is searching on Google about the topic you are writing about? You need JavaScript enabled to view it.
You can use this site (Ahref keyword research tool) to do keyword research for free. I also use this tool myself.
3. Focus Keywords: After doing keyword research, you need to select a focus keyword of one or two words. For example, for this post, I have chosen the focus keyword "SEO". Now when you write content, you have to have this focus keyword everywhere, including the first paragraph of your content, the whole content, headline tags, image alt tags, tags.
4. Title: Care must be taken in choosing the title. If you do not give interesting titles then you will see that you are only getting impressions from Google but no visitors are coming to your site. So try to give interesting and small size titles.
5. Content: Your content must be 100% unique and informative from which the visitors will benefit. Remember that if visitors are happy with your content later, Google will rank your content at its own risk. And don't forget to copy any content and keep it as your own. The Google bot will catch it.
. Headings: For your content to rank on Google, your focus keywords and titles must be used in the internal headings of the post (H1, H2, H3). In addition to the title, you can also use the title and focus keywords in bold. And do it in such a way that Google thinks you did it for the benefit of the visitors and not to get a rank with Google.
. Media: Your content must contain media files (images, videos). In case of uploading the image, change the name of the image beforehand and give the focus keyword there. And you must reduce the size by compressing the image. If you upload the original image or screenshot, its size is too large and it takes a long time to load. You can use Image lazy loading for faster loading. And yes, put the title or focus keyword in the caption and alt tag of the image. And of course, add a unique featured image to the post.
. Tyagah tag is a very important thing for your content. When choosing a tag, keep in mind that the topics that people can search more on Google will include the topics. And focus on keywords and titles and tags. It is better not to use more than 5/6 tags in the tag.
Off-page SEO
Assuming you have followed all the above steps, that means your on-page SEO is over. Now your job is to submit your SEO-ready content to Google. If you don't tell Google that you have a website and there are articles on what topics, then how will Google show your site in search results? That's why now your job is to submit your site to Google. Things to do for off-page SEO:
1. Property Verification: First you have to submit your website to your search console account and verify that you are the owner of this website.
2. Sitemap Creation: After adding a website to Search Console, a list of all the posts, pages, and categories on your website must be submitted to Google in an XML file to let Google know what content is on your website. You can create automatic sitemaps for your site from here.
3. Domain Authority: The domain authority depends on the age of your domain. The older your domain, the lower the spam score, the higher your domain authority. And the higher your domain authority, the more acceptable your site will be to Google.
4. Backlinks: Backlinks are the most important thing in off-page SEO. You will get a backlink when a link to your website is mentioned on another website and indexed by Google. And this backlink is very important for your site ranking. However, the backlinks must be taken from the standard and same category website.
Things you can do to get backlinks:
You can add content to other blogs in your sem category and add links to your content there.
You can link to your blog at the end by answering questions related to various Q&A sites as a reference.
You can also get paid backlinks from any good quality website or auto backlinks from paid tools.
SEO Paid Course:
If you want to learn SEO professionally then you must need a paid course. Because no one wants to teach you these things for free (although I'm teaching for free 😁). And if you want to take a paid course, you will need money and if you are a poor person like me, then it is not possible to buy a course by spending money. So here I am giving you a paid Bangla course for free.
The course is uploaded to my Google Drive, which is a must download and saves. Because it can be deleted at any time.
Course link - Download from Google driv
Reviewed by Admin
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June 19, 2021
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